DUDE PERFECT - BASKETBALL TREE

TYPE: Experiential, Architectural, Structural, Brand Activation

 

Client: Dude Perfect, Youtube, Becore

 

Role: Designer / Project Architect / Fabrication / Installation + Logistics

 

Location: Tompkins Square Park, NYC

 

Year Completed: 2015

     One of our favorite projects to install and attend to date. NKdsgn designed, fabricated, and installed a 16 foot tall basketball tree with 12 rims for Dude Perfect + Youtube at their Tompkins Square Park activation in NYC. This project was uniquely challenging because of the timeline and due to the fact that we were prohibited from anchoring into the asphalt. NKdsgn created an elegant solution on time and under budget using a mix standard production equipment and custom fabricated components. The basketball tree was decorated with real bamboo to tie back to Dude Perfect's brand and to also add to the challenging nature of the piece. A focal point of the activation, the basketball tree engaged participants and the Dude Perfect team for the entirety of the event. The basketball tree now lives in Frisco, Texas at the Dude Perfect headquarters.

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